Korean Cushion Foundation Wholesale: Shades, Refills and Reorders

Korean cushion foundation is one of K-beauty's signature products, and buying it wholesale is a great move for resellers: customers who find their match tend to come back for it. The challenge is shades. Order too few and customers can't find a match; order every shade and you're left with stock that doesn't move. Here's how many shades to stock, and how to get the balance right.

Why cushions are worth carrying

A cushion is a compact, a puff and a foundation in one, so it's easy to explain and easy to gift. Brands like TIRTIR and JUNGSAEMMOOL also sell refills, which gives you built-in repeat business.

How to read Korean shade names

Most Korean cushions use a number plus a letter. The number shows depth: lower numbers are lighter, higher numbers are deeper. The letter shows undertone: C for cool, N for neutral, W for warm. So 21N is a light shade with a neutral undertone. Once you know the system, you can plan a range in minutes.

Picking a starter range

You don't need every shade on day one. Cover the spread instead: a few light shades, a few medium and at least one or two genuinely deep shades, with neutral undertones as your base. Range matters here. TIRTIR's cushions on Peacock run from 13C Fair to 43N Deep Cocoa, and JUNGSAEMMOOL's Skin Nuder Cushion from 13N Fair to 42C Deep Cacao. Many K-beauty bases stop at medium, so carrying deep shades can set your shop apart.

Minis and refills

• Minis: TIRTIR lists 4.5 g mini cushions in several shades. They're a low-risk way to test which shades your customers want before you commit to full sizes
• Refills: JUNGSAEMMOOL lists Skin Nuder Cushion refills separately. Stock refills for every shade you carry so customers come back to you, not a competitor

Reordering by shade

Track sales by shade, not just by product. After your first few weeks you'll see which shades move and which sit. Reorder the movers, cut the slow ones, and use minis to test new additions.

Ordering details

Peacock's minimum order value is $300, and TIRTIR has a typical 14-day lead time. JUNGSAEMMOOL lists a 14-day lead time. Trade pricing shows once you sign in. For more on the JUNGSAEMMOOL line, see our JUNGSAEMMOOL launch guide. New to buying K-beauty wholesale? Start with our 8 questions to ask a K-beauty supplier.